The digital communications revolution has completely transformed how global companies and brands market themselves.
But why has this happened? A brand now has so many different channels in which to communicate and all these channels have given audiences a much louder and more public voice. People can now publish their thoughts and brand experiences and compare them with others. This means that brands need to respond effectively and consistently to achieve prominence and success.
Brands also have the opportunity to champion positive dialogue and magnify it to their own advantage. Gone are the days of brand and marketing reviews where guidelines would be produced and the biggest challenge was to get everyone to follow them. Now, brands are much more complex, dynamic and fluid and require constant support from many different types of design and communication disciplines.
Marketing departments of global brands today are under a lot of pressure to deliver effective, integrated communications that truly adds value to their business or organisation. The challenge for these marketing teams is not to spend large amounts of marketing budget in the process. Clearly, you can engage with a range of agencies who are experts in their chosen field, such as branding, digital design, advertising, PR etc. but the multi agency approach is always going to be expensive as well as being challenging and time consuming, keeping all these agency partners co-ordinated and on the 'same page'.
It is therefore inevitable that full service agencies, that can deliver integrated communications services, will 'steal the march' on their specialist agency competitors. Agencies which deliver quality brand positioning, brand design, website design, all types of digital media, social media, content creation, SEO, PPC and public relations, all under one agency roof, will look very attractive to clients, both in terms of cost efficiency but also in terms of time saved by just working with one professional agency partner.
So, if you are looking for an agency who will add real creative and commercial value to your business or organisation, and will make your bottom line look much more attractive, please do not hesitate to get in touch for an initial discussion. shaun@westgatecomms.com
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