This is the question that we have been asking ourselves as we have been going through the process of updating our website.
We are not being philosophical (although we always enjoy a good debate!) but just actually pushing ourselves in the same way that we push our clients. Understanding the answer to who you are as a business, being really clear about your positioning internally and externally, on and offline and communicating your point of market difference, is a key commercial advantage because most organisations or companies actually change all the time.
It is important to ensure that these changes are always reflected and communicated to your key audiences, so that your business messages can be as pertinent and on pointe as possible at all times.
Look at the example of Westgate. Originally trading as a PR agency over ten years ago, we have since added to this offering with a powerful branding and design capability. Over time this has expanded into digital marketing and now, with the explosion of social media over the last few years and the thirst for quality visual and copy content, our teams work seamlessly across all marketing disciplines offering our clients leading edge and highly effective PR, design and marketing campaigns. We also now develop marketing strategies for our clients, creating planned programmes of targeted communications activities to help them meet their commercial objectives.
With all the new services now on offer, we have changed our agency descriptor (and updated our website of course!) to reflect who we are so...drum roll please...we are now Westgate, a PR, design & strategic marketing agency, delivering outstanding commercial results for our clients.
If you would like to talk to one of the expert team here at Westgate about helping you to develop a creative approach for your design and marketing, to deliver great commercial impact for your business, please email shaun@westgatecomms.com. We would love to hear from you!