Optimising your website for effective SEO.
As a full service digital marketing agency based in Kent, we get involved in lots of different aspects of online digital marketing. We talk to a range of Kent based companies and it always surprises me the knowledge gap when developing a website for SEO. Some people are still unsure exactly what SEO is.
Search engine optimisation is all about improving the visibility of a website in search engines via the 'natural' or un-paid ('organic' or 'algorithmic') search results. It is very important to have a sound SEO strategy to achieve good Google rankings – now the cornerstone of being commercially competitive online.
A lot of people think that optimising a website is relatively easy, and that it is just a case of including a series of Meta tags on your website. Here, at Westgate, we approach SEO in a different way.
Firstly, we make SEO part of a digital marketing strategy which includes PR, social media and digital design. This is then integrated into an overall marketing strategy, which means we can make the very most of every opportunity to drive more traffic to the website.
Secondly, every client we have is different so a tailored approach is vital. Clearly, a company's website needs to reflect their brand and have real 'stand out', but it also needs to be;
• Highly engaging
• Have quality content
• Be intelligently structured
• Use functionality that enhances the user experience
• Include an easy-to-use CMS that makes the site dynamic and relevant
• Work on a range of different platforms and mobile devices
We have a team of experts who can design and develop a website that ticks all these key boxes, and also ensure that the site is fully optimised. This enables our social media team to generate quality content through the website, blog and relevant social media channels, to increase traffic and engagement.
If you want to know more about how Westgate could use digital marketing to make a real difference to your business, please email shaun@westgatecomms.com or call 01732 779 087.