Using distinct iconography to signpost ICMM's goals

The client
The International Council on Mining and Metals (ICMM) acts as a catalyst for performance improvement in the mining and metals industry.

Our approach
We have designed ICMM's Annual Report for the last seven years. Each year, we identify the key messages and communicate them in the most compelling and creative way. This was a landmark year for ICMM and so our designs feature content-rich layouts that really focus the reader’s attention on the sustainable development goals (SDGs), which are now critical over the next few years. 

The solution
We used a ‘white paper’ style approach, giving an authoritative tone to the whole document. Each of the SDGs are represented with a simple icon, using the full corporate colour palette. The design has a fresh, modern 'look and feel' and the iconography acts as clear signposting, helping the reader to find key information and data really easily.