Creating the event of the year for CIMA

The client
The Chartered Institute of Management Accountants (CIMA) is a leading membership body that offers an internationally recognised professional qualifications in management accounting.

Our approach
CIMA recently moved into new offices, The Helicon, a bright new hi-tech building at the heart of the global business community in the City of London; reflecting just how CIMA wants to be perceived in the world of business.

We aimed to create a memorable event to celebrate CIMA’s prestigious new location.

The solution
Based on an existing theme of 'CIMA in the City', we developed this into the hashtag #citification, which was used before and during the event to create online engagement. All our graphics used a city theme, complemented with actors dressed in slick city attire wearing bowler hats to reinforce the overall creative theme. At the centre of the event was the unveiling of CIMAs Royal Charter, beautifully framed and presented and intended to form part of a permanent exhibit going forward. The feedback from the client and guests after the event was excellent.