Compelling, compassionate storytelling

The client
VG is a leading independent provider of fiduciary and administration solutions based in Jersey.

Our approach
Liberation Day on the 9th May marks the anniversary of Jersey being freed from German occupation during the Second World War and is a key event in the local calendar. VG is proud of its heritage in Jersey and also of its people, who feature prominently in its brand communications. With the 75th anniversary of liberation approaching, VG undertook a project to research its families’ occupation stories, celebrate independence and demonstrate its local roots and history through a video.

The solution
The video focuses on real-life stories of the families of VG’s staff during occupation, with a combination of audio narrative, archive imagery and footage and personal artefacts of those involved. Particular care was taken given the sensitive nature of the topic, with appropriate music and a poignant closing sequence which allows viewers to contemplate the impact of the piece.

Content marketing that delivers results

We are expert at creating high quality content to make the right impact for our clients, whether this is measured by shares or sales.

Whether you are an individual, a brand, a company or an organisation, we will create the right content to make the right impact with your target audiences.

Our content teams tell powerful brand stories with words and pictures, creating outstanding visual narratives with tactics such as videos and infographics.

We also convey clients' expertise by generating a wide range of written content, from marketing collateral, online brochures, opinion piece articles and blogs to white papers and industry reports. Our copywriting services also extend to website copy and brand development.