Climbing high on a DFDS Seaways ferry for Children In Need

The client
DFDS Seaways is an award winning shipping company with freight and passenger services operating across Northern Europe.

The solution
We created a special, one of a kind event for DFDS Seaways to raise money for Children In Need. Working with the climbing company, Roxcool, we organised for a bespoke 25 metre climbing wall to be attached to the side of one of the biggest cruise ferries, King Seaways. We then staged a charity climb up the side of the ferry – and Westgate team members took part too!

We brought in over 30 climbers for this charity event along with local BBC presenter Jeff Brown, the Mayor and MP Nick Brown.

The result
The event proved a huge success and generated five appearances on local and national TV but the best result was that the event raised much needed funds for this important charity.