Big impact for CIMA Member Benefits Campaign

The client
CIMA is a leading global membership body that offers internationally recognised professional qualifications in management accounting in the UK, Europe and Asia.

Our approach
CIMA approached us with the need to communicate the benefits of membership in a new, engaging and dynamic way. 

The solution
We developed a campaign solution which shows how individuals are given enhanced qualities through being CIMA members, with unique, strong visuals and accompanying copy lines. The main driver of the campaign was an online tool, supported by an ongoing, monthly email campaign, directing users to it. A printed brochure was also created to reflect the overall messaging and was sent out to those who signed up to become CIMA members.

See the tool here.