Positioning Belle France as THE authentic French holiday specialist.

The client
Established in 1986, Belle France specialises in creating hand crafted walking and cycling holidays through France's most stunning landscapes. 

Our approach
To develop a strategic brand communications programme to support Belle France's business objectives. 

The solution
Through a series of in depth messaging meetings and workshops, we developed a unique positioning for Belle France – The authentic French holiday specialist. We then developed all the core elements that define the brand, allowing us to bring it to life through all communications. The brand is underpinned by the concept of ‘authenticity’ which is conveyed visually through imagery, colour and language.