A bold online presence for a bold business

The client
The Iversen Practice is an executive coaching company with a deep understanding of the human psyche along with a powerful psychological skill set that differentiates it from other coaching providers.

Our approach
As part of a wider brand overhaul, we needed to effectively showcase the business's bold, inspirational and disruptive approach online, reinforcing Iverson as the ‘go to’ coaching consultancy to enable change, appealing to individuals as well as corporate audiences.

The solution 
Through a combination of distinctive 'people centric’ imagery and bold brand statements, we created a truly unique web presence for Iversen. The vivid colour palette is used to create clear signposting to aid navigation through the site, making use of a range of online animation techniques to bring life to the brand identity and creates a sense of wonder and intrigue.

www.theiversenpractice.com