Public relations

The 30 Days Maths Challenge for Carol Vorderman’s maths tuition site

We launched The 30 Days Maths Challenge for Carol Vorderman’s maths tuition site, TheMathsFactor.com.

Widespread national coverage was generated featuring interviews with Carol on Sky News Breakfast Show, Sunday Brunch, The Daily Mail, Daily Express, The Sun, Good Housekeeping and Mother & Baby Magazine. This activity, along with a targeted sampling campaign, achieved 6,500 hits on the site, with 190 new subscriptions – a very good 3 per cent conversion rate.

Maths factor – Westgate – PR
Maths factor – Westgate – PR
Maths factor – Westgate – PR
The maths factor - carol vorderman - westgate - PR