Public relations

Launching First 100 to the broadsheets

First 100, our global coaching client, published a book of interviews with 50 CEOs which offered fascinating insights into the challenges of leadership during the first 100 days of tenure - First 100's key specialism.

We drafted a release on these findings and secured an exclusive full-page feature article with the Sunday Times Appointment Section, including an interview with our client. We then achieved further coverage in the FT and in other key business and trade media.

First 100 meeting
First 100 book 'your first 100 days'
First 100 graph meeting
First 100 logo