Kettle Chips Westgate is running Kettle Chips’ national consumer PR programme, achieving an average of eight pieces of national product coverage every month. Our launch event for the Kettle Chips’ summer seasonal variety, Roasted Tomato and Basil, held at The National Magazine Company, attracted 64 national consumer journalists. This resulted in extensive coverage of the new flavour appearing in a range of key consumer titles such as Sainsbury’s Magazine, Choice and Cook Vegetarian.