24 September 2014
Shaun Westgate, Managing Director

Branding needs experts

Branding Octopus

To implement all the key elements of a global branding programme effectively requires different specialists from many different fields, all coming together to create one strategic vision.

Agencies that create brand positionings and visual identities are also perfectly placed to create dynamic websites, implement integrated digital marketing strategies or even design highly compelling and engaging reception areas for their clients.

Clearly, the creative skills required to implement many different aspects of a brand are interchangeable, but how effective will all these different components parts be if one of these specialists is missing from the brand team? The answer is that there would be a noticeable communications gap somewhere in the branding process. The seamless roll out of a brand identity across all aspects of an organisation's communications is dependent on the agency being able to deliver expertise right across all the different marketing communications mix.

Effectively translating a brand narrative and visual language across a range of design and marketing disciplines requires all the right experts being in place – professionals with many years experience in their chosen field. It is important not to underestimate the skill and experience gained by specialists who have trained and practiced in their chosen design or marketing discipline for many years.

Here, at Westgate, we work on many different aspects of a brand and are well known as a true full service agency that can deliver the diverse range of design and marketing specialisms needed for this branding process. We are able to do this by never compromising on quality and always taking on projects that we know we have the expertise within our specialist team to deliver.

So, if you are looking for a full service agency who will add real creative and commercial value to your business or organisation, and who are expert in all aspects of brand roll outs, please do not hesitate to get in touch for an initial discussion. shaun@westgatecomms.com



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