17 August 2016
Shaun Westgate, Managing Director

Logo design that perfectly articulates a company's proposition

Winch Energy logo

We pride ourselves on logo design that succinctly and visually articulates a company's proposition. Here are a couple of young dynamic companies we have recently rebranded.

Winch Energy
Winch Energy is a global energy group providing specialised, innovative and sustainable solutions for distributed power, both on and off-grid.

We positioned Winch Energy as a truly innovative 21st Century energy provider with a new logo highlighting its provision of renewable energy solutions for off-grid rural populations in Africa. Our identity solution is a monogram using the WE mark to create distinction and originality, with the use of a bright spectrum of colours to convey optimism and innovation.

winchenergy.com


Gate Energy logo

Gate Energy
Gate Energy is a specialist upstream oil and gas consulting and advisory firm, providing energy companies and investors with technical support, reserves evaluations and investment due diligence.

We positioned Gate Energy as the gateway to specialist oil and gas advisory knowledge and expertise. At first glance our logo design appears to be a simple, elegant piece of typography, but there is a subtle visual trick within the mark, with the splitting of the ‘E’ shape to suggest the appearance of two letters, whilst avoiding the issues of repeating a character.

The dynamic angle of the cut through of the E alludes to a gate and carries through into the 'look and feel', along with a combination of images telling the story of what Gate Energy does in the boardroom and in the field, delivering expert experience on every area within the upstream sector.

www.gate-energy.uk

If you would like to talk to one of the expert team here at Westgate about helping you to develop a creative approach for your design and marketing, to deliver great commercial impact for your business, please email shaun@westgatecomms.com. We would love to hear from you!



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