04 August 2015
Shaun Westgate, Managing Director

Developing effective branding

Quality Service

There is always a moment in a company's or organisation's development when there is a need to develop the brand to stay competitive and move forward.

This is when a brand development programme can truly add value to a business by reflecting its core proposition and its key messages in the most unique way. This process offers a great opportunity to create a consistent range of on and offline marketing collateral to help tell the brand story and enhance the way business is done.

Let’s be absolutely clear what a brand is, it is not just a logo! A brand is a promise – and a strong brand will deliver on this promise.

In simple terms your brand is your whole reputation. If a brand development programme is done well, it can energise a business and motivate the team at all levels to be part of the success.

A brand will also provide a point of difference from the competition and make it much easier for your prospects to choose you. A distinctive and clearly identifiable proposition, which customers or clients choose over the competition, is a very valuable asset and will only contribute to your success.

It is important to reiterate that for a branding programme to be truly successful, the company must deliver the brand promise – the bigger the promise, the bigger the delivery! There are many examples of companies that promise a great deal and let themselves down with poor delivery. This business strategy, or rather lack of it, will never be successful.

If you are looking for a forward-thinking brand development solution that will deliver real commercial impact for your company or organisation, on and offline, please don't hesitate to get in touch with myself or one of the creative team here at Westgate: shaun@westgatecomms.com



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